snmn, sun and moon.
Balance in every drop, peace in every foam.
A sensory ritual beauty brand for finding balance, in your skin and in your day.
why we started
For seven years I worked as a global marketer for fashion brands, without a pause, with a calendar full of other people. In the middle of that burnout, one question stayed with me: when did we stop taking care of ourselves?
"I have plans with myself tonight."
That line is the heart of snmn. We want to turn skincare, the thing you rush through like a chore, back into the one part of the day that is fully yours. Not a race over who cleans hardest, but five minutes spent keeping an appointment with yourself.
— Jimmy Lee, founder
the art of balance
Not old philosophy, but the contrast and harmony that city life needs most, in a modern, neo-zen mood.
Sun. The tension of the day. You move at the city's speed, under other people's eyes and endless alerts, and your skin and mind run hot.
Moon. The quiet of the night. You close the bathroom door, switch the world off and breathe at your own rhythm, back to yourself.
powder meets water
Instead of another liquid cleanser diluted with water, we chose powder, the purest and most unchanging form. Dry green tea leaf meets a splash of cool water in your palm and blooms into a soft foam. Two opposites, solid and liquid, completing each other.
No special tools. Just your two hands, and the bathroom becomes a place for ritual.
green and pink
snmn isn't a colorful cosmetic. It's a cool, clean object, where deep green tea meets lotus in the mist.
Grounding Green · deep jade, matcha
The weight of green tea powder dropping into your palm. It brings the day's heat and racing thoughts back down to the ground.
Floating Pink · smoky lotus, mist
Soft foam on the skin, like lotus petals rising to the surface. It lifts a heavy mood and lets it float.
And everything in between: the fresh, bitter scent of green tea as it meets water, powder that feels grainy and then melts away, the sound of water and a slow ambient beat while you wash.
every care is a ceremony
Rise with the sun, reset with the moon.
Rise with the rhythm of the day, empty out with the rhythm of the night.
Every care is a ceremony.
More than washing your face: a sensory ceremony where you stop, just for you.
Mute the noise, cool the skin.
Turn off the noise and sink into a dreamy pause.
say no, maybe next time.
Alongside snmn, we run @snmn.tbh, a community for working people in their 20s and 30s who find it hard to say no. Instead of passion at any cost, we celebrate healthy refusal and the beauty of emptying out.
what's next
Our first product is a green tea cleansing powder made with 8% real green tea leaf, in coarse and fine grinds. Next come ampoules made with ingredients from Korea's southern coast, a ceremony whisk inspired by the tea whisk and bowl (patent pending), and spaces to feel the ritual with every sense: private cleansing ceremonies and pop-ups with local tea houses.
The tension of the day spent out there, the quiet of the night that brings you back.
Switch off the world that's been on all day, and listen only to the water.
Washing your face is no longer a chore. It's five minutes you stop for yourself, a cool, dreamy ceremony of release.
Because your skin remembers the time you spent in balance.
rise with the sun, reset with the moon.
snmn is made by Jimmykor in Yangsan, Korea.
